Pick a big enough project, something that's really hard, something that over the years you can work on.
Jessica LivingstonPeople like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know.
Jessica LivingstonInnovations seem inevitable in retrospect, but at the time it's an uphill battle.
Jessica LivingstonStarting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.
Jessica Livingston