If I make a song where I'm happy, I sound completely mad - I think my voice is better-suited for sadder songs.
Jessie WareI want to look classy and sophisticated. For the "Running" video, I wanted to make a bit of a statement and to be slightly over-the-top. I'm not taking the piss out of myself, but I'm not taking myself too seriously, either. I'm just having fun and trying to pretend I'm a pop star, really.
Jessie WareI don't think I'm prepared for life in the spotlight. I don't even think I'm really prepared now, but I still don't really feel like I'm in the spotlight a lot. I'm not a household name. I'm not followed around by paparazzi. I still have a very normal life. I'd love as many people to know and like my music as possible, but there's something quite lovely about being able to still go and watch your boys play football.
Jessie WareIf you're from South London you feel like you're always trying to win people over, so perhaps that underdog passion comes through.
Jessie WareI had just finished a run of shows in the States and went to NY to work with BenZel for a couple weeks, mainly as a different focus to touring. I didn't have any expectations or pressures with what would come out of those two weeks, and think 'Tough Love' sums this up. It was me experimenting with my voice and having fun with it. It just felt right and kind of dictated the route of the next album, much like 'Devotion' did on my first album
Jessie WareMeanwhile, I get to make an album. I feel like I've been very lucky. There is a guilt when I see people I know who work really hard, then I'm like, "Oh, I've got to do an interview today." I'm so appreciative of all of this, but it does feel like the bubble will burst at some point and it will all have been a dream.
Jessie Ware