I would buy a Mac today if I was not working at Microsoft.

There is no neat distinction between operating system software and the software that runs on top of it.

We can build a better product than Linux.

Apple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.

Open source is an intellectual-property destroyer, I can't imagine something that could be worse than this for the software business and the intellectual-property business.