We're obviously going to spend a lot in marketing because we think the product sells itself.
Jim AllchinWell, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.
Jim AllchinI am a hard-core believer that the clean desktop is the way to go... At the same time, we told OEMs that if they were going to put a bunch of icons on the desktop, then so were we.
Jim AllchinToday, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.
Jim Allchin