You can’t have what you want to have, without doing what you need to do.

Cheap work is seldom, if ever, valuable. Usually, it’s just cheap.

Teaching people the best way to market organically with Facebook, is like teaching them the best way to butter bread, with a spoon.

Sadly, an average service that's well marketed will always generate massively more money, than a great service, which too few people know about. Think about it: People can't hire you, if they don't know you exist - regardless of how amazing you are.

You can’t have what you want to have, without doing what you need to do.

The best businesses adopt a similar approach to Google. They are consistently looking for ways to improve what they do.