Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.
Jim StengelWhat we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
Jim StengelWarren Bergerโs book is a cure for a disease in large enterprises. A More Beautiful Question provides a framework to help leaders ask the most important questionsโwhich is one of the most fundamental characteristics of a great leaderโwhile sharing inspiring stories to show the incredible power of this concept.
Jim Stengel