What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
Jim StengelWe are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.
Jim StengelWarren Bergerโs book is a cure for a disease in large enterprises. A More Beautiful Question provides a framework to help leaders ask the most important questionsโwhich is one of the most fundamental characteristics of a great leaderโwhile sharing inspiring stories to show the incredible power of this concept.
Jim Stengel