Reading aloud is the best advertisement because it works. It allows a child to sample the delights of reading and conditions him to believe that reading is a pleasureful experience, not a painful or boring one.

Reading aloud is the best advertisement because it works. It allows a child to sample the delights of reading and conditions him to believe that reading is a pleasureful experience, not a painful or boring one.

What we teach children to love and desire will always outweigh what we make them learn.

Amid the push to excellence, with its measurement and accountability, it is easy to lose sight of a key ingredient in reading a book - the pleasure it bring us, something too many boil down to a dirty word: FUN.

We have instant pudding, instant photos, instant coffee—but there are no instant adults.

The more you read, the better you get, the more better you get, the more you like it; and the more you like it, the more you do it.

Story is the vehicle we use to make sense of our lives in a world that often defies logic.