Each day millions of children arrive in American classrooms in search of more than reading and math skills. They are looking for a light in the darkness of their lives, a Good Samaritan who will stop and bandage a bruised heart or ego.

No player in the NBA was born wanting to play basketball. The desire to play ball or to read must be planted. The last 25 years of research show that reading aloud to a child is the oldest, cheapest and must successful method of instilling that desire. Shooting baskets with a child creates a basketball player; reading to a child creates a reader.

The more you read, the better you get, the more better you get, the more you like it; and the more you like it, the more you do it.

Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.

Amid the push to excellence, with its measurement and accountability, it is easy to lose sight of a key ingredient in reading a book - the pleasure it bring us, something too many boil down to a dirty word: FUN.

Every time we read to a child, we're sending a 'pleasure' message to the child's brain. You could even call it a commercial, conditioning the child to associate books and print with pleasure.

Instead of educating the I.Q., we need to educate the H.Q., the heart quotient, the matters of truth, love, justice, and compassion. There are two ways to do this. One is through the read life experiences and the other is through literature. Literature has the power to take us outside ourselves and returns to ourselves a changed self.