Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.

Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.

The more you read, the better you get, the more better you get, the more you like it; and the more you like it, the more you do it.

Reading aloud is the best advertisement because it works. It allows a child to sample the delights of reading and conditions him to believe that reading is a pleasureful experience, not a painful or boring one.

Skill sheets, workbooks, basal reader, flash cards are not enough. To convey meaning you need someone sharing the meaning and flavor of real stories with the student.

Each day millions of children arrive in American classrooms in search of more than reading and math skills. They are looking for a light in the darkness of their lives, a Good Samaritan who will stop and bandage a bruised heart or ego.

We have instant pudding, instant photos, instant coffee—but there are no instant adults.