In the olden days, of course, cigarette companies would pay to have their product advertised in movies and to have actors smoke cigarettes.[Ronald Reagan used to do it.]
Joe EszterhasI think one of the things that I was struck by was that Joe has the financial wherewithal to go check into some expensive clinic, go into rehab and beat these addictions but he didn't. He sort of designed his own, you know, sort of rehabilitation at home. And anybody could do what he did. When he felt like having a cigarette after he ate, he would get up and walk. At cocktail hour when he used to have a drink and watch the news, he stopped watching the news. He couldn't. He couldn't watch the news and not have a drink and a cigarette. He would walk.
Joe EszterhasA cigarette in the hands of a Hollywood star onscreen is a gun aimed at a 12- or 14-year-old.
Joe EszterhasI've seen Joe take on many battles, cancer being one of them, and the determination that he has, and he won't stop, he's not going to make one announcement and write one editorial and go away.
Joe Eszterhas