Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

Going after the QB is like playing king of the mountain. When you get the QB, you're on top of the mountain.

Winning the Super Bowl was obviously a great one, but the joy I felt of going to the Super Bowl, it was what I felt about the Pittsburgh Steelers and where we came from, the history of us to that point.

I believe in being positive.

When you think of me as a football player, I would like for people to think that I put it on the line every time. Good or bad, win or lose, I put it on the line.

The zone is a place that you rarely visit. It's not some place you go every week. The zone is sacred ground.

People can care about changing the world. But what gets them to act is pressure and social reward.