Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.
Joe GreeneEven when I was playing, I never thought much about the individual honors. I wanted to go to the Super Bowl.
Joe GreenePeople can care about changing the world. But what gets them to act is pressure and social reward.
Joe Greene