Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

Winning the Super Bowl was obviously a great one, but the joy I felt of going to the Super Bowl, it was what I felt about the Pittsburgh Steelers and where we came from, the history of us to that point.

As I and the rest of my Pittsburgh Steelers teammates prepared that week in late December 1974, we knew one thing: The road to the Super Bowl in the AFC went through Oakland. To achieve your dreams as a team, you had to slay the Oakland Raiders. They were the barometer of what it took to be a championship team.

I never had a desire to hurt anybody.

Over a 10-season stretch from 1967 to 1976, eight Super Bowl champions either were the Raiders or had to beat the Raiders in the playoffs. The Jets, the Kansas City Chiefs, the Baltimore Colts, Miami, the Steelers each of the first two times... we all had to deal with the Raiders.

People can care about changing the world. But what gets them to act is pressure and social reward.

Love yourself and realize that whatever you attempt to achieve in Life is a direct reflection of you.