I think Google's founders are both a couple of guys with some high ideals which have been to some degree reflected in the way the company has been run in terms of its having a very good workplace and good employee programs, and now that they're going public they want in some ways to be able to ensure that that kind of approach continues. So they've effectively put in place this notion of "Don't Be Evil".
Joel BakanGovernments can can send inspectors to companies. Governments can put legal requirements in place to disclose information that consumers and workers and other interested people need. Non-governmental organizations don't have that legal power and to me, that's what imposes substantial limitiations on how far we can go with trying to keep corporations accountable though non-governmental measures.
Joel BakanThe genius of the corporation as a business form, and the reason for its remarkable rise over the last three centuries , was - and is - its capacity to combine the capital, and thus the economic power, of unlimited numbers of people.
Joel BakanThe whole difficulty I think that that we're facing now is the question of who is going to ensure that corporations are accountable. The problem with leaving it to activists and non-governmental organizations-even with the tool of the Internet at their disposal-is that those organizations and those people don't have the legal right to compel corporations to disclose information, and that is something that governments can do.
Joel Bakan