Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.

What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'

A farm regulated to production of raw commodities is not a farm at all. It is a temporary blip until the land is used up, the water polluted, the neighbors nauseated, and the air unbreathable. The farmhouse, the concrete, the machinery, and outbuildings become relics of a bygone vibrancy when another family farm moves to the city financial centers for relief.

Men swagger around calling themselves "cattlemen" but abuse their grass like a rapist. And abuse their cattle with concrete fecal feedlots without any regards to rumen function. Vegetable growers plow thousands of acres, planting monocrops of annuals in a never-ending tillage routine that totally annihilates carbon wealth. Why? Why are we so enamored of things that destroy carbon and disrespect the animals under our care? Grass. Lowly grass. It just gets no respect. And yet it is the lifeblood of the planet.

Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.

How many of us lobby for green energy or protected lands, but don't engage with the local bounty to lay by for tomorrow's unseasonal reality? That we tend to not even think about this as a foundation for solutions in our food systems shows how quickly we want other people to solve these issues.

Always listen to your customers.