This magical, marvelous food on our plate, this sustenance we absorb, has a story to tell. It has a journey. It leaves a footprint. It leaves a legacy. To eat with reckless abandon, without conscience, without knowledge; folks, this ain't normal.

If everybody walks into the room wearing crutches you don't know who can stand on their own two feet.

Remember, machines don't forgive.

A farm includes the passion of the farmer's heart, the interest of the farm's customers, the biological activity in the soil, the pleasantness of the air about the farm -- it's everything touching, emanating from, and supplying that piece of landscape. A farm is virtually a living organism. The tragedy of our time is that cultural philosophies and market realities are squeezing life's vitality out of most farms. And that is why the average farmer is now 60 years old. Serfdom just doesn't attract the best and brightest.

Farms and food production should be, I submit, at least as important as who pierced their navel in Hollywood this week. Please tell me I'm not the only one who believes this. Please. As a culture, we think we're well educated, but I'm not sure that what we've learned necessarily helps us survive.

We don't need a law against McDonald's or a law against slaughterhouse abuse - we ask for too much salvation by legislation. All we need to do is empower individuals with the right philosophy and the right information to opt out en masse.

You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.