You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.

Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.

Everything I want to do is Illegal.

Even if you don't eat at a fast food restaurant, you're now eating food that's produced by this system.

I saw a news report recently that measured average video game use by American men between the ages of twenty-five and thirty-five: twenty hours per week. Do you mean the flower of America's masculinity can't think of anything more important to do with twenty hours a week than sit in front of a video screen? Folks, this ain't normal. Can't we unplug already?

What happens is all these things we're seeing – campylobacter, E coli, mad cow, listeria, salmonella, that weren't even in the lexicon 30 years ago – that is the industrial paradigm exceeding its efficiency. So these Latin squiggly words that we're learning to say – bovine spongiform encephalopathy – are nature's language screaming to us: ENOUGH! And the question then is: what will it take for us to listen? And my contention is that Wall Street is still wearing conquistador mentality and uniforms, and nobody is listening to the pleadings of nature saying: 'Enough.'

Just because we can ship organic lettuce from the Salinas Valley, or organic cut flowers from Peru, doesn't mean we should do it, not if we're really serious about energy and seasonality and bioregionalism.