The notion that processed food is cheap and integrity foods are prohibitively expensive is simply not true.

My advice to anyone who wants to join in on farming is diversify. Nature is diversified, and I know you'll always have a core thing that you'll really like, but hang stuff around the edges of it. It will make your place more interesting for people to come to, and it's a lot easier to sell something else to an existing customer.

I think it's one of the most important battles for consumers to fight: the right to know what's in their food, and how it was grown.

If everybody walks into the room wearing crutches you don't know who can stand on their own two feet.

Realize that agendas drive data, not the other way round

If it doesn't rot, it's not real food.

Men swagger around calling themselves "cattlemen" but abuse their grass like a rapist. And abuse their cattle with concrete fecal feedlots without any regards to rumen function. Vegetable growers plow thousands of acres, planting monocrops of annuals in a never-ending tillage routine that totally annihilates carbon wealth. Why? Why are we so enamored of things that destroy carbon and disrespect the animals under our care? Grass. Lowly grass. It just gets no respect. And yet it is the lifeblood of the planet.