That's another flaw with performance-based rewards: They are easy for one of your competitors to top.
Joel SpolskyThe secret of Big Macs is that they're not very good, but every one is not very good in exactly the same way.
Joel SpolskyThere's a subtle reason that programmers always want to throw away the code and start over. The reason is that they think the old code is a mess. [...] The reason that they think the old code is a mess is because of a cardinal, fundamental law of programming: It's harder to read code than to write it.
Joel Spolsky