We just have to come in every morning and somehow, launch the editor.
Listen to your customers, not your competitors.
Entrepreneurship boils down to the simple fact that a team of really smart people who can get things done are going to get smart, useful things done.
Nothing works better than just improving your product.
Something is usable if it behaves exactly as expected.
Indeed one of the best ways to deflect attacks is to make it look like they're succeeding. It's the software equivalent of playing dead.