Talk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.
Joel SpolskyUsability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.
Joel Spolsky