If your goals is to produce something of permanent value, you start to think differently about you want on the site.

People ridiculously overvalue aesthetics and beauty when evaluating products. It's one of the reasons iPods, and, for that matter, Keanu Reeves, are so successful.

Design adds value faster than it adds cost.

Full service brokers, in this day and age of low cost mutual funds and discount brokers, are really nothing more than machines for ripping off retail investors.

Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.

Remember, just because Microsoft can do something, doesn't mean you can. Microsoft makes their own gravity. Normal rules don't apply to them.

We just have to come in every morning and somehow, launch the editor.