The eternal gulf between being and idea can only be bridged by the rainbow of imagination.

A crude mind could easily think: something is valid, therefore it is true.

A superstition which pretends to be scientific creates a much greater confusion of thought than one which contents itself with simple popular practices.

William James once said: "Progress is a terrible thing." It is more than that: it is also a highly ambiguous notion. For who knowsbut that a little further on the way a bridge may not have collapsed or a crevice split the earth?

Without metaphor the handling of general concepts such as culture and civilization becomes impossible, and that of disease and disorder is the obvious one for the case in point. Is not crisis itself a concept we owe to Hippocrates? In the social and cultural domain no metaphor is more apt than the pathological one.

Whatever our creed or belief, we all know that there is no way back, that we must fight our way through.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.