The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.

If the Americans, in addition to the eagle and the Stars and Stripes and the more unofficial symbols of bison, moose and Indian, should ever need another emblem, one which is friendly and pleasant, then I think they should choose the grapefruit. Or rather the half grapefruit, for this fruit only comes in halves, I believe. Practically speaking, it is always yellow, always just as fresh and well served. And it always comes at the same, still hopeful hour of the morning.

Life is made too easy. Mankind's moral fibre is giving way under the softening influence of luxury.

The repudiation of the primacy of understanding means the repudiation of the norms of judgment as well, and hence the abandonment of all ethical standards.

History can predict nothing except that great changes in human relationships will never come about in the form in which they have been anticipated.

The things which can make life enjoyable remain the same. They are, now as before, reading, music, fine arts, travel, the enjoyment of nature, sports, fashion, social vanity (knightly orders, honorary offices, gatherings) and the intoxication of the senses.

You can deny, if you like, nearly all abstractions: justice, beauty, truth, goodness, mind, God. You can deny seriousness, but not play.