The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan HuizingaWithout metaphor the handling of general concepts such as culture and civilization becomes impossible, and that of disease and disorder is the obvious one for the case in point. Is not crisis itself a concept we owe to Hippocrates? In the social and cultural domain no metaphor is more apt than the pathological one.
Johan HuizingaWilliam James once said: "Progress is a terrible thing." It is more than that: it is also a highly ambiguous notion. For who knowsbut that a little further on the way a bridge may not have collapsed or a crevice split the earth?
Johan HuizingaNelson's famous signal before the Battle of Trafalgar was not: "England expects that every man will be a hero." It said: "Englandexpects that every man will do his duty." In 1805 that was enough. It should still be.
Johan Huizinga