Play is a uniquely adaptive act, not subordinate to some other adaptive act, but with a special function of its own in human experience.

History is the interpretation of the significance that the past has for us.

Barbarisation may be defined as a cultural process whereby an attained condition of high value is gradually overrun and supersededby elements of lower quality.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Play is older than culture, for culture, however inadequately defined, always presupposes human society, and animals have not waited for man to teach them their playing.

In order to begin an analysis, there must already be a synthesis present in the mind.

The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.