An aristocratic culture does not advertise its emotions. In its forms of expression it is sober and reserved. Its general attitude is stoic.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Barbarisation may be defined as a cultural process whereby an attained condition of high value is gradually overrun and supersededby elements of lower quality.

The things which can make life enjoyable remain the same. They are, now as before, reading, music, fine arts, travel, the enjoyment of nature, sports, fashion, social vanity (knightly orders, honorary offices, gatherings) and the intoxication of the senses.

History is the interpretation of the significance that the past has for us.

Under weak government, in a wide, thinly populated country, in the struggle against the raw natural environment and with the freeplay of economic forces, unified social groups become the transmitters of culture.

Science, unguided by a higher abstract principle, freely hands over its secrets to a vastly developed and commercially inspired technology, and the latter, even less restrained by a supreme culture saving principle, with the means of science creates all the instruments of power demanded from it by the organization of Might.