The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.

Purpose needs to be nurtured. It gains resolve when faced with adversity. The ability to overcome obstacles and challenges is daunting but when accomplished gives us a great feeling of achievement. At the same time we need to nurture purpose by exposing ourselves to new opportunities. We need to learn continuously and we need to teach what we learn to others. Such things like that, and many more, help shape and develop the sense of a leader's purpose so that he or she can provide greater service to the organization.

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.

Communication comes with practice. As a leader you must speak the truth; listen for understanding; and learn from what you hear and do not hear.

Heroism is not blind courage: it is selfless action. it is knowing the odds are stacked against you, but feeling that you must do what you do for the good of others.

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

Purposeful organizations develop the next generation, not simply the next leader. My friend Marshall Goldsmith, bestselling author and leading executive coach, does not like the term succession planning. Better to say, "succession development." That means you are focusing on multiple managers and grooming them to lead.