The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.

Heroism is not blind courage: it is selfless action. it is knowing the odds are stacked against you, but feeling that you must do what you do for the good of others.

Leadership is an active, living process. It is rooted in character, forged by experience, and communicated by example.

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

Focusing on one's own purpose is a matter of considering what you want to do, why you want to do it, and how you will do it. Easy questions, but they do provide deep thought.

People who believe in themselves and in a cause greater than themselves can achieve great things-as long as they have a well-intentioned leader to point them in the right direction.

There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.