Heroism is not blind courage: it is selfless action. it is knowing the odds are stacked against you, but feeling that you must do what you do for the good of others.

I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.

People who believe in themselves and in a cause greater than themselves can achieve great things-as long as they have a well-intentioned leader to point them in the right direction.

Leaders instill purpose through their words and their actions. Their communications demonstrate a commitment to vision and mission, but their behaviors underscore its real importance. What a leader does is far more important than what he or she says. People want to see action and help achieve results.

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

Three leaders must do: be seen, be heard, be there. One, let people know you are around. Two, connect the dots between purpose and work and listen, listen, listen. Three, be available to do whatever the organization needs you to do. That's leadership.