All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.
John BaldoniLeaders instill purpose through their words and their actions. Their communications demonstrate a commitment to vision and mission, but their behaviors underscore its real importance. What a leader does is far more important than what he or she says. People want to see action and help achieve results.
John BaldoniLeaders who lead purposeful organizations are those who put people first. No, it's not a clichรฉ when they actually do it. It means they set clear expectations, provide adequate resources, coach for success, and evaluate for results.
John BaldoniThe words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.
John Baldoni