Three leaders must do: be seen, be heard, be there. One, let people know you are around. Two, connect the dots between purpose and work and listen, listen, listen. Three, be available to do whatever the organization needs you to do. That's leadership.

The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

People who believe in themselves and in a cause greater than themselves can achieve great things-as long as they have a well-intentioned leader to point them in the right direction.

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

Purposeful organizations develop the next generation, not simply the next leader. My friend Marshall Goldsmith, bestselling author and leading executive coach, does not like the term succession planning. Better to say, "succession development." That means you are focusing on multiple managers and grooming them to lead.

Three leaders must do: be seen, be heard, be there. One, let people know you are around. Two, connect the dots between purpose and work and listen, listen, listen. Three, be available to do whatever the organization needs you to do. That's leadership.

Heroism is not blind courage: it is selfless action. it is knowing the odds are stacked against you, but feeling that you must do what you do for the good of others.