The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

From the hindsight of history George Washington seems larger than life, more statuesque than man. Too bad! Washington's greatness as a leader was courage under fire and persistence in the face of obstacles. Yet even he at times doubted himself. But he put those doubts aside and forged ahead, convinced of his noble purpose.

Three things a leader or manager should be thinking: What's happening? What's not happening? and What can I do to influence the outcome?

I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

Focusing on one's own purpose is a matter of considering what you want to do, why you want to do it, and how you will do it. Easy questions, but they do provide deep thought.

No one can dictate purpose to another. We discover it for ourselves. Typically leaders know what makes them tick so they do have a purpose, be it to advance their career, achieve some wealth, and be recognized for their efforts. Where they need help is reminding themselves of why they chose their career and their company. They also need to decide periodically if they need to do something new and different. Purpose is an inner compass that points us in the right direction.

Solution = Conflict + Collaboration