The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

Leaders instill purpose through their words and their actions. Their communications demonstrate a commitment to vision and mission, but their behaviors underscore its real importance. What a leader does is far more important than what he or she says. People want to see action and help achieve results.

Communication comes with practice. As a leader you must speak the truth; listen for understanding; and learn from what you hear and do not hear.

From the hindsight of history George Washington seems larger than life, more statuesque than man. Too bad! Washington's greatness as a leader was courage under fire and persistence in the face of obstacles. Yet even he at times doubted himself. But he put those doubts aside and forged ahead, convinced of his noble purpose.

Leaders do not motivate per se. They create conditions for people to motivate themselves. They do it by communicating clearly, setting clear expectations, following through and recognizing performance.

We are living in times of great uncertainty. Likely no more so than in previous times but the sense of ambiguity may be more pervasive in light of the financial crash from which we have yet to recover. That means leaders need to step up their game. They need to more specifically in providing direction and in delivering inspiration.

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.