The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

Solution = Conflict + Collaboration

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.

Results come from purpose because it is the outcome of what you striving to do. For example, if you run a cardiac care center your goal is best in class cardiac career. Your purpose is to help people leave more healthy lives. Communicating that outcome to all stakeholders physicians, nurses, support staff, etc. a clear goal.

Leadership embraces activism; it is the outcome of a purposeful pursuit of goals.

The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.