All creation is in the art of seeing.

The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation. Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature

The zoo cannot but disappoint.

All photographs are there to remind us of what we forget. In this - as in other ways - they are the opposite of paintings. Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.

Never again shall a single story be told as though it were the only one.

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

Never chain your dogs together with sausages. One must accustom one's self to be bored.