As Daniel Levitin writes, our brain is a "giant pattern detector." If we read something that coincides with what we already believe we're more likely to give it credence, while the opposite is not true.
John CleeseThe one thing I remember about Christmas was that my father used to take me out in a boat about ten miles offshore on Christmas Day, and I used to have to swim back. Extraordinary. It was a ritual. Mind you, that wasn't the hard part. The difficult bit was getting out of the sack.
John CleeseI can't tell you how scary it can be walking onto a movie and suddenly joining this family - it's like going to somebody else's Christmas dinner; everyone knows everyone and you're not quite sure what you're supposed to sit.
John Cleese