Ideas really do matter. But in any organization a good idea will only go so far unless its proponents are willing to fight the political games to get the idea adopted.

I hit the ball as hard as I can. If I can find it, I hit it again.

I believe nicotine plus caffeine equals protein.

I learned you can't drink whiskey and play golf.

How you frame an issue shapes how it is viewed by others. Great advocates frame their ideas as problems that need solutions.

I don't think I've ever stepped into a gym - they won't let me smoke there. I just thank God Miller Lite isn't as fattening as most beers. If I cut back on beer, though, I'd look anorexic.

Stories match the way our species thinks. Equally important, stories are something we share - everyone everywhere tells stories and oddly enough, in the same way. It all probably started around some campfire a million years ago.