Stories match the way our species thinks. Equally important, stories are something we share - everyone everywhere tells stories and oddly enough, in the same way. It all probably started around some campfire a million years ago.
John Daly[The greatest barriers to forming alliances] are not figuring out what would make others want to join with you. Assuming that what excites you excites others. Spend more time assuming people have good reasons for what they do or say and then figure out those good reasons.
John DalyIdea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.
John Daly