When McDonald's opened up in Moscow - I happened to be there when it opened and wandered in. And the Russians were queuing three times around the block to get in. And when they got to the head of the queue, they'd go, "I'll have a Big Mac please. Have you the cheese and the rolls? And do you have the meat and do you have the salad?" And everybody asks this because they are so used to things being awful that it took them a quarter of an hour to order a Big Mac.
John GimletteThere is a very big difference between American and British travel journalism, and that's this whole business of the assisted or freebie trip. In Britain we are unashamed about any travel company paying for you to go and then writing about it. That's the only way we can do it. But I have tried the same in the States, and I can't write for any sizeable American newspaper because they tell you to do it on this basis.
John GimlettePeople my age and younger do think much more towards Europe. We have to fill the gap sometime - we can't think we are an empire any longer after all.
John Gimlette