The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.

Creativity is the crucial variable in the process of turning knowledge into value

Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a new approach to a tune or a performance.

Improvisation in the jazz sense - like the business sense - is not formless. It is built on a skill set. Jazz, for example, involves selecting a tune.

The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.

The larger the price tag, the more you have to adopt what I call the postmodern management approach. What I mean by that is that you have to use everything when you make a decision.

People must get respect for their new ideas.