Instead of command and control, managing the creative process is about facilitating and permitting.

The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.

The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.

Ultimately, the impresario must know when to simply get out of the way.

The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.

If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.

It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.