Men will look back in amusement at the pretence that once caused people to refer to General Dynamics and North American Aviation and AT&T as private business.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

Talk of revolution is one of avoiding reality.

In any great organization it is far, far safer to be wrong with the majority than to be right alone.

Complexity and obscurity have professional value - they are the academic equivalents of apprenticeship rules in the building trades. They exclude the outsiders, keep down the competition, preserve the image of a privileged or priestly class. The man who makes things clear is a scab. He is criticized less for his clarity than for his treachery.

Some things were never meant to be recycled.

Technology means the systematic application of scientific or other organized knowledge to practical tasks.