The simplest way to achieve simplicity is through thoughtful reduction.

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

The problem isn't how to make the world more technological. It's about how to make the world more humane again.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

Technological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.

Art is a conduit toward human needs and perception.

Simplicity is about subtracting the obvious and adding the meaningful.