The simplest way to achieve simplicity is through thoughtful reduction.

Technological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

Corporations today, by their razor sharp focus on the 'bottom line' and quarterly earnings, have lost their ability to innovate.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

We seem to forget that innovation doesn't just come from equations or new kinds of chemicals, it comes from a human place. Innovation in the sciences is always linked in some way, either directly or indirectly, to a human experience.

How do we slow down what matters the most and speed up what benefits change and progress? We don't want to impede progress, but we are seeking reconnection to ourselves, to each other, and with the world.