The brain doesn't pay attention to boring things.

The brain doesn't care about change. As the world's most sophisticated survival organ, the brain cares about loss.

A third or more of the brain is devoted to visual processing, not true of any other sense. We have color vision and it is truly binocular. This sophistication is not true of other senses, such as smell, where many genes are actually mutated and no longer work.

The problem in today’s economy is that people are typically starting a family at the very time they are also supposed to be doing their best work. They are trying to be productive at some of the most stressful times of their lives. What if companies took this unhappy collision of life events seriously? They could offer Gottman’s intervention as a benefit for every newly married, or newly pregnant, employee.

The brain doesn't pay attention to boring things.

The distance between a gene and a behavior is of greatest interest to me. The relative contributions of nature and nurture, of nucleotide and nuclear family, are perpetually fascinating to me.

Don't start with the details. Start with the key ideas, and in a hierarchical fashion, form the details around these larger notions.