Americans have been good at improvising for a long time, but in the last few decades, we have gotten very sloppy about the rote memorization of facts. That's a discipline issue. You need the rote skill in order to have something to improvise off of, otherwise you are simply playing air guitar.

What's obvious to you is obvious to you.

If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.

There is a neuron in your brain that will respond only to pictures of Jennifer Aniston - provided you have had prior visual exposure to the actress. That neuron does not respond to pictures of Bill Clinton or Halle Berry. Only Jennifer. I used the story to explain the almost ridiculous plasticity of the organ. There is no such thing as Jennifer Aniston in our evolutionary history - she was born in 1969, for heaven's sake - but we are flexible enough to devote an entire cell to her if we have previously encountered her in some fashion.

Don't start with the details. Start with the key ideas, and in a hierarchical fashion, form the details around these larger notions.

The brain doesn't pay attention to boring things.