Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.
John MedinaBased on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaWomen tend to recall the details of an emotionally competent stimulus, using more of their left hemisphere to do the processing. Men tend to recall the gist aspects of an emotionally competent stimulus, using more of their right hemisphere to do the processing.
John MedinaWhat you do and learn in life physically changes what your brain looks likeโit literally rewires it.
John Medina