To put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing attention-rich inputs simultaneously.
John MedinaAny education system that only memorizes things creates robots and will never produce Nobel laureates. Any education system that only emphasizes improvisation will get a bunch of people who may think they are creative, but they are functionally illiterate.
John MedinaPublic speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.
John MedinaThe brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a timeโฆTo put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing information-rich inputs simultaneouslyโฆStudies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
John MedinaBased on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John Medina