If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
John MedinaThe brain remembers the emotional component of an experience better than any other aspect.
John MedinaThere are nature and nurture components to virtually every behavior a human experiences. The research effort lies only in finding the relevant percentages, not on some absolute value. That's one of the reasons behavioral scientists have to be really good statisticians.
John MedinaThe brain appears to have been designed to solve problems related to surviving in an outdoor setting, in unstable meteorological conditions, and to do so in near constant motion.
John MedinaTo improve short-term memory significantly, reduce the stress in your life. And choose your parents wisely.
John MedinaOur ability to adapt came from our East African birthplace, a meteorologically unstable place. If you couldn't adapt, you'd be dead. But once you've found a solution, there is no need to continue the adaptive behavioral parrying, which is bioenergetically very expensive to maintain. We are built to find answers, then hang on to them as long as we can.
John Medina