The brain doesn't care about change. As the world's most sophisticated survival organ, the brain cares about loss.

The brain doesn't pay attention to boring things.

If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

Empathy works so well because it does not require a solution. It requires only understanding.

Historically, very few discoveries were made out of thin air. Most of the greatest insights depended upon the intellectual ecology in which the scientists lived. A certain critical mass of "new findings" occurred, and bright people all over the world found out about it, and several read the tea leaves the same way.

Women tend to recall the details of an emotionally competent stimulus, using more of their left hemisphere to do the processing. Men tend to recall the gist aspects of an emotionally competent stimulus, using more of their right hemisphere to do the processing.

Change often involves loss, so change can be a risky experience.