The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a timeโฆTo put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing information-rich inputs simultaneouslyโฆStudies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
John MedinaWomen tend to recall the details of an emotionally competent stimulus, using more of their left hemisphere to do the processing. Men tend to recall the gist aspects of an emotionally competent stimulus, using more of their right hemisphere to do the processing.
John MedinaBabies learn through a series of increasingly self-corrected ideas. They use very sophisticated hypothesis testing strategies to find out about their world.
John MedinaI think the most incredible fact about the brain is that it is the only piece of biological real estate that can actually study itself. I can think about that for decades - I have, actually - and still be in drop dead amazement.
John MedinaThe distance between a gene and a behavior is of greatest interest to me. The relative contributions of nature and nurture, of nucleotide and nuclear family, are perpetually fascinating to me.
John MedinaYears of research show us that the less control a person feels over an aversive stimuli coming at them, the more likely they are to disengage. Complete loss of control over a sustained period of time can actually lead to depression. It then follows that giving the person a level of control over the situation reduce the stress - and perhaps restore the disengagement.
John Medina