It takes 16 lbs of grain to make 1 lb of beef. It takes 1 lb of grain to make 1 lb of bread. So, how many more plants are you eating if you eat a pound of beef? Secondly, I've harvested cabbages and pulled up carrots out of the ground and I've been in slaughter-houses and seen the animals have their brains bashed out with sledgehammers and their throats cut - the experiences are not comparable.

Remember that one who forgets the language of gratitude can never be on speaking terms with happiness.

If people knew how badly animals were treated in today's factory farms, if people knew how completely confined and immobilized these creatures are for their entire lives, if people knew how severe and unrelenting is the cruelty these animals are forced to endure, there would be change. If people knew. But too many of us choose to look the other way, to keep the veil in place, to remain unconscious and caught in the cultural trance. That way we are more comfortable. That way is convenient. That way we don' t have to risk too much. This is how we keep ourselves asleep.

Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent.

Meanwhile, the chemical industry has mounted an aggressive campaign to discredit organic food. And without the knowledge or consent of most Americans, two-thirds of the products on our supermarket shelves now contain genetically engineered ingredients.

The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.

Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.