Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.

Throughout history, people in all cultures and lands have gathered together at mealtimes. In forests and mountains, in humble abodes and great mansions, beneath star filled skies and beside hearths, people have given thanks, and offered their blessings.

One day people will look back with amazement that we ever sought to grow our food with poisons.

Remember that one who forgets the language of gratitude can never be on speaking terms with happiness.

You know that a majority of the medical costs that are bankrupting families, companies, and nations could be eliminated with better nutrition.

Dream of a society at peace with its conscience because it respects and lives in harmony with all life forms.