Dream of a society at peace with its conscience because it respects and lives in harmony with all life forms.

Throughout history, people in all cultures and lands have gathered together at mealtimes. In forests and mountains, in humble abodes and great mansions, beneath star filled skies and beside hearths, people have given thanks, and offered their blessings.

The fork is the most powerful tool ever placed in our hands.

Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

It may be healthier to eat beer and franks with cheer and thanks, than to eat sprouts and bread with doubts and dread.

The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.

If people knew how badly animals were treated in today's factory farms, if people knew how completely confined and immobilized these creatures are for their entire lives, if people knew how severe and unrelenting is the cruelty these animals are forced to endure, there would be change. If people knew. But too many of us choose to look the other way, to keep the veil in place, to remain unconscious and caught in the cultural trance. That way we are more comfortable. That way is convenient. That way we don' t have to risk too much. This is how we keep ourselves asleep.