Dream of a society at peace with its conscience because it respects and lives in harmony with all life forms.

A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.

Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent.

Give away your love, freely and without expectation. Give it away, and soon your life will be filled with love, and you will have set others on the path of love and peace.

Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

Our understanding of what constitutes intelligence is utterly relative. If an aborigine drafted an I.Q. test, for example, all of Western civilization would probably flunk. We have a very convenient and self-serving way of defining intelligence. If an animal does something, we call it instinct. If we do the same thing for the same reason, we call it intelligence.

I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.