The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

I'm a hardcore gamer and would never let you down by designing a crappy title.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

There are too many games being developed by people that have no business creating games.