The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

I still like to play games that have a beginning, an end and a story.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

It is very important to lead the field and innovate in game design.