You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

It is very important to lead the field and innovate in game design.

You want stealth? Be a rogue in 'World of Warcraft'.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

The game-playing market today is pretty sizable.