You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

We are at the point where game designers have become celebrities due to the size of the market they serve.

It is very important to lead the field and innovate in game design.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

I still like to play games that have a beginning, an end and a story.

I think DOOM had just the right mix of elements that keep people coming back to it: great monsters, excellent weapons with great balance, a spooky environment and extreme speed.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.