You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

I'm a hardcore gamer and would never let you down by designing a crappy title.

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

I still like to play games that have a beginning, an end and a story.