We are at the point where game designers have become celebrities due to the size of the market they serve.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

I'm a hardcore gamer and would never let you down by designing a crappy title.